![]() “Nobull represents a community of athletes who work hard and don’t believe in excuses.”Īs is the case with many of Nobull’s sponsorship deals, the athlete made the first move. “I believe in perseverance and putting in the work, and I wanted to be a part of something unique,” Jones said in a statement. He had already been a loyal customer, even before he was drafted. ![]() ![]() Nobull’s no-nonsense mission was what initially attracted Jones to the brand. After a new funding round, the company hit a half-billion-dollar valuation in May after growing sales 80% in 2020. Since its founding in 2015, the company has launched footwear for other sports including spinning, running, and golf. Nobull, which is the title sponsor for the CrossFit Games, initially a found loyal following among CrossFit athletes, thanks to its popular shoe made for training and lifting weights. And that’s what we have built our ethos on.” “W hether you are on the PGA Tour or a professional tennis player or an NFL quarterback, training is the key ingredient to success. ![]() “It’s all about training,” explained Nobull CMO Todd Meleney. Nobull’s strategy for athlete partnerships is not guided by sport, rather by a desire to work with athletes that train hard and live their lives according to Nobull’s philosophy of never giving up. The Peloton-Adidas Partnership Proves the Power of At-Home Fitness, But Shoes Are a Tough Sell
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